It's fair to say that consumers are overwhelmed with advertising. It seems as if there’s a war brewing between marketing agencies and, perhaps, everyone else (GDPR, misuse of user data, cookies). Despite the increase in all of this anti-advertising sentiment, there is still one type of marketing strategy that remains engaging for consumers: Digital Out of Home Advertising (DOOH).
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Nobody is a fan of losing money. Downtime, time spent at the location, and replacement of broken components, all cost your business reputation and money. However, outdoor digital signs can have safety features that can limit this cost occurring and prolong the life of your outdoor digital systems.
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Outdoor digital signs represent the backbone of the digital city. The main function of digital signs is becoming more focused on improving life in our urban areas by delivering better services and keeping people safe. Innovative outdoor LCD kiosk solutions are based on any combination of interactive signage, that can be equipped with numerous add-ons. So, what are trending add-ons in the new era of digital signage?
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Public transport’s delay has become an integral part of the daily routine for many commuters, and become more intense as people are under more time pressure and deadline. But that doesn't have to be the case. Read how dynamic passenger information systems recognize this fact and help encourage greater use of public transport.
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Getting started with digital signage isn’t really the easiest of tasks. It takes a lot of planning, from determining your digital signage goals, needs, and budget, to picking the right digital signage hardware and software solutions. So, what to look at when buying outdoor digital totems?
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In recent months we could read worrying environmental headlines. Whatever the reasons, we cannot deny that extreme weather affects our daily lives. This new reality is not impacting only people, but also all outdoor electronic systems. Hence, thermal management in outdoor electronic systems is becoming increasingly important.
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The smart city concept is a "new" buzzword, often misused. If something is digital, doesn’t mean it’s smart. Our recent article goes deeper into smart city theory. Read our thoughts about digital signage and its place in the smart city digitalization process.
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Outdoor LCD systems have to cope with various outside environment effects. Therefore, the performance of outdoor digital kiosks in real life varies greatly from system to system, even if the same LCD panels are integrated.Read more about the importance of thermal management and different approaches in fighting the heat
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In the digital signage industry, the wave of innovation was and still is, rooted in interactivity. The introduction of touchscreens opened new horizons. It enabled two-way communication, which is still the main advantage of LCD digital signs. While it seems that touchscreens are a simple add-on, it’s not always the case. In this week's article, we will discuss the technical background behind the technology and its integration.
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When thinking about outdoor LCD signs first thing that comes in mind is impact of the environment. The question that arises is how can LCD totem defy rain, wind, snow and solar radiation. But signage is subject not only to the usual wear and tear, but also the human impact.
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Outdoor digital signs are a versatile product. They can be useful for more than one purpose. We can all agree that the most commonly known function of outdoor digital totems is OOH advertising. Simple outdoor advertising digital totems can be upgraded with numerous add-ons. With various integrated devices, digital kiosks can get new functionalities, such as wayfinding, interactivity, environment data collection, self-service, and others.
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Smart cities are all about the optimization of city operations and their processes. With this in mind, we can conclude that messaging in public areas and improved information access are what digital signage can do within the field of smart cities.
Learn more about digital signage and its place in the smart city concept.
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We’re witnessing the rise of new technologies, which are enabling creative usage of digital signs. While outdoor digital signs are becoming the norm, their function is transforming from “just” getting attention to a personalized experience.
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Servicing of external outdoor LCD displays presents far too often unanticipated rising costs and a bad “first” experience for both, system integrators and their clients. In manufacturing circles, it’s known that for system integrators/customers who are just starting businesses with digital signage, EU producers are often the second choice due to higher prices. But after the initial bad experience, they quickly became their first choice. The question is why?
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The increasing adoption of digital signage products has led to a surge in available solutions, causing confusion for customers. Particularly, it's unclear what constitutes a sufficiently good outdoor digital sign. In our extensive article, we address this question, aiming to assist you in making informed choices for your outdoor digital signage needs and contributing to the growth of the digital signage industry.
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Despite the fact that every year industry rapidly grows, there are still some ambiguities. To understand the purpose and the benefits of outdoor digital signs we have to understand what LCD displays actually are.
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