Posts by Damjan Oven
Exploring the Latest in Digital Signage Trends for 2024

The outdoor digital signage landscape continues to evolve, showcasing exciting trends and innovations. In this article, we aim to summarize the key factors that industry insiders believe will shape the world of digital signage in the coming year. This includes a surge in enhanced interactivity, manufacturers' sustainability efforts, and the emergence of seamless plug-and-play solutions. What initially began as a complex technology in advertising screens has now transformed into a multifaceted realm of possibilities, influencing public spaces.

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How big is the Potential of Digital Out of Home Advertising?

It's fair to say that consumers are overwhelmed with advertising. It seems as if there’s a war brewing between marketing agencies and, perhaps, everyone else (GDPR, misuse of user data, cookies). Despite the increase in all of this anti-advertising sentiment, there is still one type of marketing strategy that remains engaging for consumers: Digital Out of Home Advertising (DOOH).

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Trends In Outdoor Digital Signage Add-Ons And The Rise Of Smart City Solutions

Outdoor digital signs represent the backbone of the digital city. The main function of digital signs is becoming more focused on improving life in our urban areas by delivering better services and keeping people safe. Innovative outdoor LCD kiosk solutions are based on any combination of interactive signage, that can be equipped with numerous add-ons. So, what are trending add-ons in the new era of digital signage?

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